Modern living room with a checkered sofa, orange cushion, large window, surfboard art, wooden and metal furniture, and potted plant.
Text "Atlantic on Romney 55" on a black background.

Charleston, South Carolina

Atlantic on Romney, a brand-new luxury apartment community in Charleston, SC, partnered with us to elevate its online presence and drive lease signings during its critical lease-up phase. Tasked with enhancing visibility and engagement, we implemented a strategic social media approach focused on dynamic content creation, organic traffic optimization, and community-driven engagement. Through high-quality Reels, trend-driven content, targeted hashtag strategies, and interactive audience connections, we successfully boosted awareness and positioned AoR as a sought-after living destination.

Social Stats Soar

The results of our social media strategy were immediate and impactful—leading to a dramatic increase in organic traffic, significantly boosting visibility and attracting prospective residents. The analytics below showcases the impressive growth, highlighting the power of a well-executed social media strategy.

INSTAGRAM REACH BOOST

ꜛ323%

With an implementation of our intensive lease up strategy in February 2024, we saw a 323% increase in the number of unique users who viewed AoR content compared to the month prior.

EXTERNAL LINK TAPS

ꜛ101%

With an implementation of our intensive lease up strategy in February 2024, the number of taps on links in IG profile (ie. property website) increased by 101% compared to the month prior.

Top Performing Content

  • Modern apartment interior with kitchen featuring black cabinets, stainless steel appliances, and light wood flooring. A large window offers natural light and a view outside. The ceiling has an industrial style finish.

    Small Space, Big Results

    Reach: +10.2k

    Views: +12.6k

    This reel featuring a studio apartment captured strong organic engagement and was later selected to run as a paid ad—showcasing the power of well-curated content.

    VIEW REEL
  • People participating in a fitness class in a gym, performing exercises on mats.

    Power of Community Posts

    Reach: +3.5k

    Views: +2.2k

    This reel spotlighting a nearby fitness studio was the perfect way to support a local business while highlighting walkable amenities for current and prospective residents.

    VIEW REEL
  • Aerial view of a modern brick building with large windows, located in an urban area. A bridge and greenery are visible in the background. The image is displayed on a smartphone screen, resembling a social media app layout.

    Aerial Shots Soar

    Reach: +2.4k

    Views: +1.7k

    Aerial footage (courtesy of @mpeacockmedia) paired with a trending audio offered a unique perspective that resonated with viewers and elevated overall reach.

    VIEW REEL